![]() Lithograph of José Gaspar Rodríguez de Francia, a 19th-century ruler of Paraguay, with a mate and its bombilla It is commonly made from calabash gourd but may also be made out of other materials. The container the mate is served in is also known as mate. A modern bombilla design uses a straight tube with holes or a spring sleeve to act as a sieve. The submerged end is flared, with small holes or slots that allow the brewed liquid in, but block the chunky matter that makes up much of the mixture. The bombilla functions both as a straw and as a sieve. Modern straws are typically made of nickel silver, stainless steel, or hollow-stemmed cane. The metal straw is known as a bombilla or bomba and is traditionally made of silver. The leaves are dried and chopped or ground to make the coarse powdery preparation called yerba (meaning 'herb'), which is then soaked in hot water. Yerba mate ( Ilex paraguariensis), ka'a in the Guarani language, contains (among other compounds) the stimulant caffeine. It is the national beverage of Argentina, Paraguay and Uruguay and is also consumed in the Bolivian Chaco, Northern and Southern Chile, southern Brazil, Syria (the largest importer in the world) and Lebanon (specially by Druze), where it was brought from Paraguay and Argentina by immigrants. Some ethnic groups that consumed it are the Avá, the Mbyá and the Kaiowa, and also, to a lesser extent, other ethnic groups that carried out trade with them, such as the ñandevá, the Taluhet (ancient pampas) and the Qom people (Tobas). Its consumption was exclusive to the natives of Paraguay, more specifically the departments of Amambay and Alto Paraná. Mate was consumed by the Guaraní and Tupí peoples. Today, mate is sold commercially as "yerba mate" in tea bags and as bottled iced tea. A very similar preparation, mate cocido, removes some of the plant material and sometimes comes in tea bags. It is made by soaking dried leaves of the yerba mate ( Ilex paraguariensis) in hot water and is traditionally served with a metal straw ( bombilla) in a container typically made from a calabash gourd (also called the mate), but also in some areas made from a cattle horn ( guampa). It is also known as chimarrão or cimarrón. Mate or maté (Spanish:, Portuguese: ) is a traditional South American caffeine-rich infused herbal drink. First European written record by Spanish colonizers in the 15th century The territory of the Guaraní people (present-day Paraguay, the Misiones province of Argentina, southeastern Bolivia, southern Brazil and Uruguay) Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.Mate in a traditional calabash gourd with a metal bombilla In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.īrisk is well known for its high-profile “That’s Brisk, baby!” campaigns. Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. Iced tea and watermelon lemonade (left) and lemon iced tea (right)īrisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. ![]()
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